Case Study - woman Raped while in coma Example | Topics and Well Written Essays - 500 words

- woman Raped while in coma - Case Study Example Using the RESOLVEDD method, the first item that must be expounded on is the review of the facts. There is a need to know the details of the rape. When was the rape consummated, who were the people or staff in the facility at the time of the rape and was there any staff in particular who was assigned to the woman at that time. Information as to whether there were other visitors of the other patients present at that time need to be determined. The policies of the facility regarding who can enter a patient’s room must be scrutinized too. The second step that must be done is to estimate or specify the problem presented in the case. The major problem in this case is what to do with the baby. Should the baby be aborted or should it be allowed to live? Will the current state of health of the woman permit her to rear a child? If the baby is not aborted, whose responsibility is it to take care of the baby? Another issue to be resolved is whether the facility has a responsibility to tak e care of the baby? There are several solutions that may be considered in this case.

How people survive the work place political jungle Essay Example for Free

How people survive the work place political jungle Essay Distinguish between positive and negative corporate politics and explain how these can influence employment engagement. The essay will seek to distinguish between positive and negative corporate politics. The writer will start by defining corporate politics in trying to have an understanding of corporate politics and how it influence employee engagement Kakabadse (1983) cited by Armstrong defines politics as ‘a process, that of influencing individuals and groups of people to your point of view, where you cannot rely on authority’. Organizations consist of individuals who, while they are ostensibly there to achieve a common purpose, are, at the same time, driven by their own needs to achieve their own goals (Armstrong, 2009). There is significant difference between corporate politics and negative corporate politics. This can seen from the effect the two have on employee engagement and the purpose of the individual that is to say positive corporate politics is done as tool mainly by management and supervisors to try and influence other staff so as to meet organisational goals. Positive corporate politics is normal done to the benefit of the organisation as a whole. On the other hand negative corporate politics is self fulfilling it is aimed achieving self interests and in most cases it is against organisational goals Positive corporate politics include the process of influencing individual endeavour and ambition to the common good. Some individuals genuinely believe that using political means to achieve their goals will benefit the organization as well as themselves. Positive corporate politics can thus illustrated in the following case; Mrs Takuta is the Personnel at ZTRD Development Bank and is deputised by Taurai who she went to the same University and the two were in the same class. Taurai was more intelligent than his supervisor and because of the relation between the two, Mrs Takuta always find it difficult to give Taurai orders and in extreme situations taurai will challenge his boss. In the quest to have work done through her junior, Mrs Takuta wi ll use the following statement â€Å"the HR Manager wants the report done by the end of the day†. Mrs Takuta would use the HR Manager’s authority to influence Taurai to perform his duties. To the same effect, Positive corporate politics can increase efficiency, form interpersonal relationships, expedite change, and profit the organization and its members simultaneously. This can be achieved if those in power are able to use their power to influence members of staff to this effect. Thus  positive corporate politics would also include the different powers vested in them to influence positive employee engagement and increase in productivity. Management can give their employees the power to make decisions about their jobs – flexible autonomy, reward for good performance among others. Positive corporate politics involves action by individuals or groups to acquire develop and use power and other resources in order to obtain preferred outcomes (Hellriegel, Slocum and Woodman, 1995) Armstrong (2009) defines power as the capacity to secure the dominance of one’s goa ls or value over others. Individuals and managers can thus influence directly and indirectly using the various types of powers. French and Raven (1959) cited by Armstrong identified the four different types of powers that can be used to influence other employees and the power are; reward power, coercive power, expert power and legitimate power. Reward power is when individuals and managers use the reward power to influence or obtain compliance from subordinates by promising or granting rewards that includes salary increase, bonuses or even promotions. It is the management who normal use this power positively to achieve company goals. Coercive power is used to obtain compliance through threats of punishment and actual punishment. For example promising to fire an employee if they use company vehicles for personal use. The ability to influence others with the power anchored in one’s formal position of authority thus the legitimate power. Individuals can use their legitimate positions of authority to get things done through others. Legitimate power focuses constructively on job performance. Expert power is when individuals have influence because of the valueable information or knowledge they posses. The supervisor’s power is enhanced because they know about work schedules and assignments before their subordinates. Corporate politics involves struggles between social entities for resources, personal conflict and a variety of influence tactics executed by individuals and groups to obtain benefits and goals in different ways (Molm 1997) cited by Vigoda, (2000). Molm’s view of corporate politics would to a greater extent reflect negative corporate politics. Ferris, Russ, and Fundt, (1989) cited by Vigoda (2000) defines negative corporate politics as behaviour strategically designed to maximise self interests. Corporate politics can contradict the collective organisational goals or the interests of other people. Medison etal 1980) cited by Vigoda, (2000) observed that when  individuals were asked to describe work place politics they would list self serving and manipulative activities. It can then be understood that negative corporate benefits individuals at the expense of the entire organisation or a work unit. The behaviour is thus associated with manipulation, defamation, subversiveness and illegitimate use of power to attain one’s objectives. Corporate politics can then lead to job anxiety, decrease job satisfaction, and withdrawal from the organisation. Dorory (1993) cited by Vigoda, (2000) found that corporate politics has a potential demaging effect especially on lower status employees. He speculated that employees who lacked a stable power base and effective means of influencing perceived organisational politics as a source of frastiration and react by showing negative attitude towards the organisation. Employees can feel isolated and unhappy if they are not part of a cohesive team or if they are bedevilled by disruptive power politics. In conclusion, one can therefore generalise that positive corporate politics reinforces employee engagement. Employees tend to put more effort either because they expect a reward or have been promised reward for such performance. That is to say employees can be influenced by the reward power. Employees work hard or do not do unwanted behaviours to avoid punishment. in most cases, employees will also give respect to those in authority thus the legitimate power. However, on the other hand, employee will not perform as expected thats negative engagement which can be caused by negative corporate politics. Using case studies, discuss how people within an organisation can use political tactics to survive the corporate political jungle? Individuals within an organisation which can be likened to a political jungle act out roles in efforts to establish identities they wish to convey, and which can result in personal gain. It should also be noted that people alter the image they choose to present, and the strategy used to present this image, based on the situation they are in and the outcomes they hope to achieve that is how they intend to survive (Chad etal 2003). To this effect, it is important to note that individuals do not necessarily use the same tactic in every situation. Likewise, different individuals may choose different tactics when faced with similar situations. For example, whereas one individual may use self-promotion to obtain a job offer, that same individual may use  ingratiation or rationality in an attempt to obtain a promotion or pay raise. On the other hand, another individual, when faced with the same situation, may use ingratiation to obtain a job offer and assertiveness or self-promotion to win a pay raise. Different individuals may use a number of contextual factors which influence tactics an individual chooses to use, under what circumstances he or she chooses to use them, and how effective the tactic of choice will be. Such factors include the relative power of the parties, the direction of the influence attempt, the objective of the influence attempt, and the political skill of the influencer (Falbe Yukl, 1992; Ferris, Perrewe, Anthony, Gilmore, 2000) cited by Chad etal (2003). Buelens etal (2011) also subscribe to the same tactics as identified by Appelbaum and Brent (1998). He pointed out that individuals would use different tactics to get influence within an organisation or rather to get favours and promotions from their bosses. It is however believed that political behaviour is far less common and less intense among employees in lower-level positions than among employees in higher-level positions. There are a variety of political tactics used by employees at almost every organizational level that include forming coalitions and networks, impression management, information management, pursue line responsibility , ingratiation , rational persuasion, consultation and exchange Appelbaum and Brent (1998) . Forming coalitions and networks best known as networking, is a political tactic which consists of befriending important people. These people may not be in positions of any obvious political value but their jobs may provide them with information that could be useful to have. Some people ï ¬ nd that forming friendships with people in upper-level management can help them gain access to important information (Appelbaum and Brent (1998). The above can be illustrated in the following case: Zikanda was a messenger a t RIT Energy. Despite the fact that Zikanda was just a messenger, other senior employees would always give him respect and at most times conform to his needs and favours. For many years in the same organisation, I never realised why even middle level managers would actually conform to unreasonable demands of a mere messenger. Zikanda would take the pool car home as and when he feel like and no one would question that and worse of other senior employee would commute or even ask for transport from him. I later realised that his power or influence was because of his relationship with the General  Manager. Zikanda was no relative with the boss but has managed to form a network with the General Manager they were friends. Zikanda every lunch time would go to the General Manager’s office ask him what he want for lunch. It was Zikanda’s job to be sent to buy him lunch however it was the way the whole thing was done, he would at times buy him lunch with his own monies. The General Manager and Zikanda were just friends they were just too close. Other employees were not comfortable with this relation there were not sure what information the two buddies share. Zikanda has managed to make a network with the General Manager. Impression management is a simple tactic that most people uses from time to time is the management of their outward appearance and style in the quest of trying to impress those in authority. Generally, most organizations prefer a particular image that consists of being loyal, attentive, honest, neatly groomed and sociable. By deliberately trying to exhibit this preferred image, an individual can make a positive impression on inï ¬â€šuential members of the organization. As illustrated in the case of Transport officer who has turned himself to driver. Nhetuka is a transport officer at ZBM Company. Mr Nhetuka has turned himself into a driver in trying to impress management. Nhetuka is always driving managers when he is supposed to delegate drivers to drive managers around. Not only that he takes the Area Manager’s son to and from school a job which is supposed to be done by company driver. Information management is a tactic consisting of managing the information that is shared with others. The nature, as well as the timing, of information given out can have strong effects on others’ conduct (Appelbaum and Brent (1998). People who play the information management game are not likely to lie or spread misinformation, but they rely on the carefully planned release of valid information to obtain their ends (Vecchio and Appelbaum, 1995, p. 323) cited by Appelbaum and Brent (1998). An example can be given of a personnel Clerk who by virtue of his job has access to very important information to include how people can get access to loans among others. The person having such a position can sort respect and influence to the extent that he is able to make people lower themselves to get that information. In a political jungle despite the fact that this information should be given to all employees, one can choose to with hold the information for his own benefit. Pursuing core business within an organization, some positions are more closely tied to the primary  mission of the organization thus the line positions. They are at the very heart of the organization. While staff people may come to wield great power within their own territories, it is the people who do core business who usually â€Å"call the shots† on major issues. Core staff not only makes the more important decisions within the organization, they are also more likely to be promoted to top-level exe cutive positions. In many organizations, there is a preferred department of origin and career path for top- level managers. Therefore, one way to gain inï ¬â€šuence within an organization is to be assigned to a core position. It will often provide more visibility, inï ¬â€šuence, and upward mobility. A case to support the effect of core position for influence in the in an organisation; Takunda was an administration clerk ZETDC an organisation whose core business is to transmit and distribute electricity. He worked very hard for ten years furthering his qualification hoping that one day he will be promoted and be given a higher grade but nothing cane his way. ZETDC would on get people with 5 ‘O’ Level train them as electricians and give them good grades despite that they only posses a Certificate in Electrical power engineering. Takunda then decided to change the career and started a programme at the Polytechnic were he attained a Certificate in Electrical Power Engineering. And it was only then Takunda was recognised and promoted. ‘Ingratiation tactic involves giving compliments or doing favours for superiors or co-workers. Most people have a difficult time rejecting the positive advances of others. Ingratiation usually works as a tactic insofar as the target often feels positive toward the source even if the ingratiation attempt is fairly blatant and transparent. In the behavioural sciences, the notion of â€Å"social reciprocity† has been offered to help explain the process of ingratiation. In social reciprocity, there is a feeling of a social obligation to repay the positive actions of others with similar actions’ Appelbaum and Brent (1998). Appelbaum and Brent, (1998) defines ingratiation as an attempt by individuals to increase their attractiveness in the eyes of others. Ingratiation tends to be used more as an upward inï ¬â€šuence process than as a downward inï ¬â€šuence process. This tactic can best be observed when especial when one has a female boss how often do we pass complements to our female bosses, â€Å"nice hair style†, â€Å"nice dress† even if we don’t mean it. It is a political game most of us play to survive hash judgement from our bosses. In case of a Human resources clerk who  was left acting as Human Resources Officer. During the absence of his boss, Sipiwe was supposed to employ a Customer Care Clerk on a contract basis. Sipiwe knew that his boss’s daughter was unemployed and Sipiwe took this opportunity to employee the boss’s daughter without even consulting the boss. It was later discovered that Sipiwe did this because she had a boyfriend who was out of employment. Sipiwe calculated and realised that it would be easy for her to convince the boss to employ her boyfriend since she has employed the boss’s daughter. In a game of politics one has to be clever and calculative and be able to use politic al tactics to your best advantage. The case above illustrates a tactic called exchange. REFERENCE LIST Appelbaum, S..H. and Hughes, B. (1998) Ingratiation as a political tactic: Effects within the organisation; Journal of Management Decision Vol 36/2 Armstrong, M. (2009) Armstrong’s handbook of human resources management Practice; London, Kogan Pages. Buelens, M. etal (2011) Organisational Behaviour; Berkshire,McGrall- Hill Chad, A. etal (2003) Influence tactics and work outcomes; Journal of Organisational Behaviour Vol 24 No 1. Hellriegal, D. , Slocum, W. J. Jr. and Woodman, R. W. (1995), Organisational Behaviour;New York, West Publishing Company. Vigoda, E. (2000), Organisational Politics, Job attitudes and work outcomes: Exploration and implications for the Public Sector, Journal of Vocational Behaviour Vol 57. MIDLANDS STATE UNIVERSITY FACULT OF SOCIAL SCIENCES BSC HUMAN RESOURCE MANAGEMENT HONOURS DEGRE ORGANISATIONAL BEHAVIOUR [HRM 202] Assignment Cover Page Surname : NcubeName: Innocent Taurai Reg. Number: R135973GMode of Entry: VISITING Level 2.1 Lecturer: Mrs. Masitara Topic/Question: Distinguish between positive and negative corporate politics and explain how these can influence employment engagement. Using case studies, discuss how people within an organisation can use political tactics to survive the corporate political jungle?

Peter Paul Rubens Essay Example for Free

Peter Paul Rubens Essay The most sought-after painter in northern Europe during the seventeenth century, Peter Paul Rubens, was also a diplomat, linguist, and scholar. His dramatic artistic style of the seventeenth century is now called baroque, a term apparently derived at a later time from ornate jewelry set with irregular pearls. At its most exuberant, the baroque involves restless motion, startling color contrasts, and vivid clashes of light and shadow. Rubens was born in Siegen, Westphalia, to Jan Rubens and Maria Pypelincks. Born the son of a lawyer and educated at a Jesuit school in Antwerp, Flanders, Rubens learned classical and modern languages. He spent the years 1600 to 1608 studying and working in Italy. Returning to Antwerp, he continued to travel as both courtier and painter. His repeated visits to Madrid, Paris, and London allowed him to negotiate treaties while accepting royal commissions for art. One of Rubens major innovations in procedure, which many later artists have followed, was his use of small oil studies as compositional sketches for his large pictures and tapestry designs. Rather than merely drawing, Rubens painted his modelli, or models, thereby establishing the color and lighting schemes and the distributions of shapes simultaneously. Rubens managed a very large studio in Antwerp, training many apprentices and employing independent colleagues to help execute specific projects. Among his mature collaborators whose baroque works are on view in the National Gallery of Art are Anthony van Dyck, Jacob Jordaens, Jan Brueghel, and Frans Snyders. Rubens style tremendously influenced baroque painters throughout Europe, even those such as the German-born Johann Liss who had no documented contact with the master. Liss The Satyr and the Peasant, for instance, is Rubensian in its lively gestures and telling expressions. Painted during the 1620s in Italy, it illustrates a tale from Aesops Fables in which an immortal satyr helped a peasant find his way through a winter storm. The goat-legged creature was astonished when the man put his chilled hands to his mouth to warm them. In thanks for the satyrs guidance, the peasant invited him home to eat. The satyr was further perplexed when the man blew on his spoon to cool the hot soup. The satyr jumped up in disgust at human hypocrisy, proclaiming, I will have nothing to do with someone who blows hot and cold with the same breath! The Fall of Man Rubens copied many of Titians paintings. Part of Rubens greatness was due to his eager study of earlier masters and his ability to combine their techniques with his own style. The Fall of Man is an interesting example of a work after Titian, that is very close to the original but in which Rubens has changed some details. The red parrot in the tree is not in Titians painting. The colors in Rubens painting are more yellowish and Rubens has actually improved Titians painting by giving Adam a more natural pose. In fact, Adam looks a lot like Rubens himself. When Rubens made this painting, he had just met his second wife-to-be, Helene Fourment. She was only 15 years old at the time. Adoration of the Magi Religious paintings were fashionable during the time of Peter Paul Rubens and were nearly always reverential. Adoration of the Magi is a good example of how Jesus was expected to be venerated in art. A painting of 99 inches by 133 inches, Adoration of the Magi is an oil on canvas painting that features a group of figures, who are waiting in turn to pay homage to the newly born Jesus. It is painting that was created by Rubens in 1616 and 1617. The Power of Christ The Virgin Mary is depicted holding up Jesus as an elderly magus kisses the babys feet. Rubens clearly shows that Jesus is no normal child, as quite apart from the large group of people who have come to see Christ, the infant Jesus is seen touching the head of the elderly magus as a sign of acknowledgment of the old mans devotion. Rubens also adds power to the image and of Jesus himself, with the ethnic mix of the visitors. This suggests that the men have traveled from many different parts of the world to witness seeing the baby Jesus and are not all, in fact, magi. The age of the men and the way they are dressed indicates men of power, and, consequently, their humble adoration of Christ gives the work an added weight. Though the expression of the figures in the painting are almost universally serious, there is one man who appears to be smiling and acts in a way many adults would normally act on seeing a baby. The Virgin Mary, however, looks very serious, almost severe, but she is concentrating on Jesus not coming to any harm, as he is standing upright to receive the line of visitors. The Propaganda Element As with most religious paintings of the early 17th Century there could be said to be an element of propaganda in Adoration of the Magi, as it is really showing the power of the Church. It is painting that is saying that however powerful leaders may be, the Church is more powerful than any earthly empire. The fact that there is little light in the painting gives it an air of mystery, as one wonders if some figures are deliberately hidden. Some of the visitors to the stable are also partly hidden by other visitors. The horse to the left of the painting infers that animals are also part of the kingdom of God. Adoration of the Magi currently hangs in the Musee des Beaux-Arts, Lyon, France. VENUS IN FRONT OF THE MIRROR Peter Paul Rubens presented his Venus in Front of the Mirror as the ultimate symbol of beauty. She is aware of the viewer in a mirror that frames her face like a portrait. Great play is made of the sensual reproduction of her skin and silky hair, which is further enlivened by the contrast with the dark-skinned maidservant. The few costly accessories, otherwise decorative additions to elaborate clothing, emphasize the figure’s nakedness. The sensual qualities of the painting are created by Rubens’s subtle painterly approach. He alternates sketchy brushstrokes, drawn over the ground like a transparent veil, with compact areas, painted in great detail. One particularly attractive feature of the picture is the contrast between the goddess’s encounter with the viewer, which seems to occur almost by chance, and the representation of her beauty, as if conceived for a spectator. The mirror that Cupid holds up for the goddess reveals an additional level of meaning: the reflection of Venus, which reveals her beauty to the viewer, becomes a symbol of painting that competes with nature to produce an image that is as real as possible.

OSIM International Ltd Analysis

OSIM International Ltd Analysis INTRODUCTION OSIM is a global leader in branded healthy lifestyle products such as massage chair, shoulder and neck massagers, foot massager and slim belt. The company is well-known in Malaysia. OSIM is a brand management and niche marketing company with a focus on the consumer. Today, OSIM Company operates a wide point-of-sales network with outlets is over 371 cities over 33 countries in Asia, Australia, Africa, the Middle East, United Kingdom and North America.â€Å"Inspiring Life† is the motto of the OSIM Company. OSIM (M) Sdn Bhd is engaged in marketing, distributing and franchising of healthy lifestyle products. The Company operates in two segments that are retail and distribution. The retail segment is engaged in outlets and counters operated by it in selected shopping centers and departmental stores where the products are sold directly to end user customers. The distribution segment is engaged in products distributed by the Company and franchisees in overseas markets. Its subsidiaries include OSIM International Trading (Shanghai) Co., Ltd, OSIM (M) Sdn Bhd, OSIM (HK) Company Limited, OSIM (Taiwan) Co., Ltd, Nutrition Focus (USA) Inc, Global Active Limited (GAL), OSIM (China) Co., Ltd, Nutri Active Pte Ltd, Victoria House Pte Ltd and VHE China Limited. OSIM (M) Sdn Bhd also the most trusted brand. They receive a title as International Safety Standards because harmony to worldwide health and safety regulations. The entire product designed with safety and appropriate to health and safety regulations. Furthermore, the company also good in quality performance because all their product has been approved from clinic research, medical certifications and scientific studies. Their health-care product also checked and studies scientifically by expertise and they awarded certification and recognition from independents bodies. In terms of innovation and technology, OSIM company are worldwide technology patents and have a design right and trademark rights. OSIM is always in the frontline of innovation and the development of the most exhaustive range of products to bring the good health benefit to customer. OSIM also receive Award-Winning Design. OSIM brand and product design awards garnered from Japan, Europe and Asia. OSIM product was awarded the Largest Health Check and Care Equipment Retail Chain by the Malaysian Book of Records and Asia Pacific Honesty Enterprise Keris Award 2002. OSIM has been recently awarded ASIA No 1 Brand in healthy lifestyle equipment by a prestigious International Survey, it is for international market research company to determine Asian most preferred brand of health-care products. Besides, OSIM has also been rated by AC Nielsen survey in 2005 as the Number One brand in seven attributes (High Quality Products, Advance Technology, Premium Brand, Innovative Design Features, Trustworthy Brand, Good Customer Service and Good Store Ambience). BACKGROUND AND HISTORY The origins of OSIM International Ltd business began in November 1980 when Dr Ron Sim Chye Hock commenced his sole proprietor business of retailing an array of household goods such as knives, knife-sharpeners and mobile drying rods under R. Sim Trading Co and it was originally established in Singapore. OSIM were subsequently incorporated in 1983 under the name ‘‘R.Sim Trading Co. Pte Ltd to take over the sole proprietorship. Operating from OSIM International Ltd company first premises is at a shop Peoples Park, OSIM were only selling 2 health-care related products, namely, hand-held massagers and foot reflexology rollers. By 1987, OSIM had created a distribution network of 10 outlets in Singapore, Hong Kong and Taiwan marketing household goods and health-care related products. Dr Ron Sim Chye Hock is a founder of OSIM then felt that there was market potential for specialty home health care products in an increasingly affluent Asia. Early 1987, OSIM saw that the home health care products sector was dominated by a disparate group of equipment manufacturers with little or no emphasis on marketing and as a result there was a lack of brand consciousness among consumers. Hence, in 1989 their decided to bring together different home health-care products from different equipment manufacturers and market their product using specialty branding. For this purpose, OSIM created the brand ‘‘Health Check Care to build and exploit a niche market in home health-care products. OSIM business start grew rapidly and by 1994 we had approximately 60 point-of-sales outlets in Asia. In business strategy, they believe that marketing and strengthening of their brand equity is of vital importance. As ‘‘Health Check Care was a generic name and was difficult to be registered as a trademark in many countries, in 1996 the company officially launched ‘‘OSIM brand name which had been using since the early 1990s. ‘‘OSIM is a combination of the founders surname and the letter ‘‘O which symbolizes for vision to become a globally recognized brand. As at 31 May 2000, the company have registered the name ‘‘OSIM as a trademark in 26 countries spanning Asia (including Australia), Europe, North and South America, South Africa and Israel. There are also made trademark applications for ‘‘OSIM in 10 other countries. A major tenet of OSIM marketing strategy is to have an extensive point-of-sales network and geographical coverage in their markets. Presently, they have point-of-sales outlets in Singapore located in all major departmental stores and suburban shopping malls. The company began developing their overseas distribution network in 1986 when they ventured into Hong Kong and in the following year, into Taiwan. To ride on the rapid development of the Asian economies in the early 1990s, OSIM expanded their operations to Thailand in 1990, Malaysia in 1992, Indonesia and Beijing in 1993, and Shanghai in 1994 by opening point-of-sales outlets in these countries either directly or through their franchisees and distributors. Furthermore, OSIM expanded their markets to the United States in 1997 and Dubai in 1999 through the appointment of franchisees/licensees to market and sell their products in these countries. At present, OSIM have 10 franchisees/licensees, 3 subsidiaries, 6 are affiliated compan ies controlled by their Controlling Shareholders and the remaining 1 is an unrelated company. The company point-of-sales outlets in Singapore, Hong Kong, Taiwan and Malaysia are operated by Company and subsidiaries. The rest of their point-of-sales outlets are franchised outlets with the exception of outlets in the PRC for which we have trademark and licensing agreements with the owners. This is OSIM business strategy that future expansion of their point-of-sales network will be substantially undertaken by franchising. OSIM company begun to gradually move away from being a retailer to being a franchisor and, in furtherance of this strategy, they have also entered into franchise agreements with their subsidiaries, OSIM (HK), OSIM (Taiwan) and OSIM (Msia). Further, franchising help them to expand and multiply their point-of-sales outlets to more geographical markets at a faster pace with significantly less capital exposure. Franchising is also less taxing on their managements time than operating self-owned outlets in penetrating new markets. To diversify their sources of revenue, in 1998 OSIM ventured into wholesale distribution of health-check and health-care products such as blood pressure monitors, thermometers and pulse massagers, in Singapore to hospitals like Tan Tock Seng Hospital and Kandang Kerbau Womens and Childrens Hospital, pharmacies like the Apex Pharmacy and the Guardian Pharmacy chains, and Chinese medical halls. While wholesale distribution is currently only carried out in Singapore which contributes between 1 and 2 per cent. to their turnover in Singapore, and then the company intend to develop this business and carry out wholesale distribution in all their principal markets eventually. As part of its business strategy to extend the control over of their business process and to exercise greater involvement and participation in the source of supply for their products, in 1995 the company entered into a joint venture with Daito Electric Machine Industry Company Limited (‘‘Daito), a Japanese supplier  to OSIM Group, to take up a 30 per cent interest in Daito-OSIM (Suzhou) with Daito taking up the remaining 70 per cent.. Presently, Daito-OSIM (Suzhou) has a plant in the Singapore-Suzhou Industrial Park in Jiangsu, PRC that manufactures products like hand-held massagers and foot reflexology rollers mainly for re-export and distribution to the markets in Japan and USA. Under the joint venture agreement, Daito has the right to appoint 3 directors of Daito-OSIM (Suzhou) while OSIM only have the right to appoint 2 directors as they are the minority shareholder. However, Daito-OSIM (Suzhou) shall not change the scope of its business activities from that as descr ibed in the foregoing, without the consent of Daito and OSIM. Any material financial commitment which is above US$100,000 or material contract to be entered by Daito-OSIM (Suzhou) also requires the consent of Daito and OSIM. The joint venture agreement is of unlimited duration but may be terminated with the consent of Daito and OSIM. Neither Daito nor OSIM can transfer an interest in the shares in Daito-OSIM (Suzhou) without first making an offer to sell the interest to the other shareholder. On 28 March 2000, the founder Dr Ron Sim Chye Hock was conferred an honorary doctorate in business administration by the Wisconsin International University in recognition of his prominent achievements in business. In July 2000, pursuant to the Subscription Agreement, Investor, a wholly-owned subsidiary of Temasek Holdings (Private) Limited, subscribed for 11,600,000 new Shares, representing approximately 5 per cent. of the post-Investor Subscription and post-Invitation enlarged share capital of the Company, at the price of $0.47 per Share, representing a discount of approximately 10 per cent. to the Offer Price. The company believes that the investment by Investor is a milestone in their corporate development and an endorsement of their Group. Investor has given an undertaking not to dispose of or transfer any part of its  respective shareholding for a period of 6 months commencing from the date of their admission to the Official List of the SGX-ST. Mr Khor Peng Soon, a nominee of Investor, was appointed as OSIM non-executive Director in June 2000. Ethics Ethics are common believes on whats right or wrong and good or bad based on individuals values and morals, plus a behaviours social context. Business ethics definition is ‘a normative undertaking, seeks to provide ethical insight and guidance to individuals in business, businesses as organizations, and to society. Although there is an overlap between corporate social responsibility and business ethics, they still can be distinguishing. Corporate social responsibility is about responsibility to all stakeholders and not just shareholders where as ethics is about morally correct behaviour. Not many business organisations directors will deny the essentialness of good, trusting relationships with customers, employees, suppliers and the community. All these are actually the elements of success that a company should rely on. Ethics in business is a very prominent issue nowadays especially in this high competitive business world. Organizations usually have a set of ethical as well as o perational or business values which they wished to see in operating their business. These values guide ideas of acceptable, desirable and responsible behavior, above and beyond compliance with laws and regulations. Ethics is formulated to enhance the standard of corporate governance and corporate behaviour. One should be ethical for motivation, good behaviour usually bring a reward. Think about it, if it were always in ones interest to be good, there would be no need for ethics. One can simply act selfishly and forget about obligation. People invented ethics precisely because it does not always coincide with self interest. Owners, employees, suppliers and customers were expected to have a good behaviour in their work place giving that issues of ethics will affect the business. Starting from the individual ethics, it is important since everyone has their own responsibilities in their work place. The very least a person can do is to be honest about what they do each day. Bribery should not be tolerated. There is so much poverty, so much hunger across the world. Greed for revenue and profits can only transform our world into an animal kingdom. Top management level of the company should have first practice good ethics themselves in order to show a good example to the employees and lead them to become more productive and efficient. Behaviour toward the employees, top management level of the company should practice fair policies such as adequate amount of time given to the employee to be notified if the company intend to conduct layoff exercise within the company and affected parties should be compensated accordingly. Other than that, the company is responsible for providing conducive environment which is clean and save for its employee to work in too. Employee salaries should be paid according to agreed amount based on their working hours and job classification. Privacy of employees must be respected too. Based on the information we gathered through our interview with OSIM, their company do have ethics practices. One of the examples is, employees who were stationed out of town for training were provided with decent accommodation. Every single employee has equal chances of being promoted. Outlet supervisors must also possess high accountability and responsibility in performing duties, without abusing power and position for self-gain or other interested parties. Employees are expected to always endeavour to improve knowledge, creativity and innovation as well as team spirit. Those who are in the sales position are required to be self-motivated to achieve great sales like theres no limit to it. Proper basic personal grooming and dress in clean, smart and decent clothing at work is a must and its considered basic manners for especially for those in sales  position working at the outlets. Strict basic grooming is required to reflect the professionalism of the employee. Furthermore, OSIM emphasised a lot on professionalism among its employees. Employees must always carry out duties efficiently, effectively and productively in order to produce excellent service. The managers are very strict on the employee, they must always on good behaviour and punctuality. The company will always provide in-house training for their employees. In addition, the company sales force undergoes trainings like product training, salesmanship training and on-the-job training. Other than that, OSIM organise talks by health-care professionals in their corporate headquarters for their sales staff. Periodically, they will also send senior management staff overseas to attend seminars and exhibitions. Therefore, employees are expected to improve knowledge and skills to produce efficient, prompt and accurate service as well as to possess characteristics of creativity, innovation, motivation and competitiveness This show that the company practices good ethics as their provide and g ive chances for them equip themselves. The product of OSIM International Ltd complies with Safety and Quality Standards of International Certification Boards. The company does not compromise its products quality lightly, and this is a good business ethics practice. OSIM have the quality controls namely product quality assurance for its products and service quality assurance to ensure the staff deliver their best. Last but not least, the company take honesty into account very seriously. No one in the company should leak out the companys private and confidential information such as internal finance reports, marketing strategies and etcetera. Disciplinary action will be taken against those who leak out the information might face dismissal from the company. In conclusion, every business organisation has strict ethics to follow. The field and practice of business ethics is now well established. Often times senior individuals were hired in large companies and other organisations with dedicated teams to monitor that ethical standard and corporate responsibility (CR) commitments are understood and advocated. These commitments will be driven both by a set of ethical and business values set by the organisation itself, and by relevant legal and regulatory requirements that determine what acceptable conduct is. It is important to establish a standard or ethics of competence for corporate accountability which includes standards of professionalism and trustworthiness in order to uphold good corporate integrity. The experience within the country like Malaysia has exposed a critical need for the formulation of corporate accountability standards in order to establish an ethical corporate environment. It also ensures Malaysia is on the right track in turning into a first world country. Companies who are truly committed to uphold ethical conduct were found to be consistently outperforming companies who do not display ethical conduct according to research done by Does Business Ethics Pay? by The Institute of Business Ethics (IBE). If you have integrity, nothing else matters. If you dont have integrity, nothing else matters. Alan K. Simpson INFORMATION TECHNOLOGY USED â€Å"Information technology (IT) by definition is the acquisition, processing, storage and dissemination of vocal, pictorial, textual and numerical information by a microelectronics-based combination of computing and telecommunications†. More recently it is the use of the computers and IT to improve the efficiency and competitiveness of businesses that has led to technological change. Due to technological changes is so rapid, there are important implications for businesses. A business can be affected by the following technological change in production, the provision of services and in the office IT act as an effective tool to aid businesses gain and make the best use of knowledge. Some of the systems can be very tedious to set up and time-consuming to maintain. About two decades ago, most businesses agreed that effective IT strategies needed to be embedded within the business strategy. Business executives needed to possess those IT strategies as well as the business strategie s in order to implement those business strategies successfully. Undeniably, IT has become an increasingly important business tool from small to big organisations, it is important for businesses to ensure that their business gets the most out of any system it introduces. In order to achieve this, you need to make sure that the IT system chosen supports the business and adds value to it. Databases organise information for easy access, managed and updated. For example, a business might have a database of customers storing their contact information, their orders and preferences. The database is one of the cornerstones of information technology, and its ability to organise, process and manage information in a structured and controlled manner is the key to many areas of modern business efficiency. As a business, the more we understand about our customers, suppliers and competitors, the better. Hence, the gathering, storing and processing of informationusing databases cangive businessesa distinct advantage. The advantages are such as cutting down the amount of time spent managing data. Allowing businesses personnel the ability to analyse data in a many of ways. It is also a way of promoting a disciplined approach to data management. In addition, databases technology turns different information into a valuable resource and improving the quality and consistency of informati on. Value of information in line with maintenance and production cost. Most companies produce information on demand to place a value to it. E-commerce is the ability of businesses to trade with the world via websites. With E-commerce, businesses are able to market and create awareness on their products a larger group of audience and business is now open 24 hours every day. This has created new opportunities for businesses that trade locally and may not trade internationally before to now expand the size of their market to worldwide. Amazon.com is one example of e-commerce as a worldwide book and CD sellers. Consumers can also make comparison on the products and search for best deals online. It allows entrepreneurs and or even individuals to sell directly to consumers. This is the opposite of conventional ways of selling at retail outlets. In other words, business transactions are now taking place online too. OSIM Directors believe that e-commerce is emerging as a very important marketing and distribution channel for businesses although the extent of the impact of e-commerce cannot be conclusively known today. OSIM have t he intention of tapping into the huge potential of e-commerce and other health-care retailers may also follow suit. Smartphone with internet access enabled and personal computers featured with office applications with office applications, save businesses time and travelling cost by enabling employees, customers, and suppliers to communicate from any location. This gives much convenience for the on-site and off-site employee to communication with each other. However, effective communication is very essential to most IT and e-commerce systems. Most of these technologies are invented to make communication between buyers and sellers faster and more reliable. On top of that, Computers can be used to process, analyse and store vast amounts of data to give the business more quality information. The Internet can also be useful for various purposes. One of it is to make business sales message to be send out to customers especially potential ones. To get sales message out to customers and potential customers, marketing by email and on the internet offers speed and cost benefits over traditional mail marketing. Company resources are put into better use as chances of reaching out potential customers are much greater. Other types of online marketing such as social media like Facebook also provide a cost-effective avenue for businesses in reaching customers. OSIM has registered their own website ‘‘www.osim.com to market themselves on the Internet to let more people know about the company and its products. It is important for a company to have a website especially for developing new products, offering new services and reaching new clients. Todays information age has leaded many people to use internet to search information and others. People can access to any website with just a few clicks. Although setting up a website might be costly, it is offset by reaching a large pool of potential customers and providing necessary information for existing customers too. OSIM is making use of the popular Facebook as a tool for them to promote their products and provide brief information and latest happenings in regard to their road shows. Job recruitment advertisement is also in their website, this will save the companys cost in advertising in other means such as the newspaper. Consumers can also sign up for the mailing list to receive spe cial offers, promotions and well-being tips from OSIM. Last but not least, OSIM made us of IT to provide its customers order tracking if they are not sure if their package has been delivered .The order tracking service will help you track it down. In conclusion, technological change can bring many benefits to a business. It reduces running costs, improve productivity, improved competitiveness, improved quality of service (e.g. speed of service) and reduce resources wastage. For companies who have yet to use IT to run their businesses should really consider it. Technology and business go hand in hand. Hence, technology is compulsory for business. 4P ANALYSIS DIAGRAM 1: The Marketing Mix Marketing mix is one of the most important aspects in marketing. The important of marketing mix are usually categories into four parts which are product, price, place, and promotion. The main purpose of this four Ps marketing is to help the company to achieving their target market. Customers are not the components of the marketing mix. However, the customer is the target of all the companys marketing. Product can be usually classified under two parts that is consumer product and producer products. Consumer product normally purchased for individuals used and these products are divided into three more categories that is convenience product, shopping product and specialty product. Secondly, the producer product, this product is purchased to use in running businesses. Beside that, physical of the product also become the main point to attract the customers for example the packaging and size of the product. Price is the price level that business wants to sell their product to consumer. There are many parts need to be consider first before the product were decides to be sell. The considerations such as objective of the business, the degree of competitor in the industry, channel of distribution and the business image. Furthermore, there are some strategies that can help a business in order to arrive at a selling of their product such as cost-plus pricing, mark-up pricing, predatory pricing, skimming pricing, penetration pricing, prestige pricing and demand-orientated pricing. Place is where the product put on the target market. This place refers to those points that are stores and the retail outlets where the product should be easily accessible by the customer. Next, is to the channel of distribution means the business uses to get their product from factory and make it available to consumers. Wholesaler, retailer and Distribution Company are example for channel of distribution. Promotion is the method of the company introducing and selling products and its one of the ways to attract consumers aware of their product. There are various ways of promotion such as advertising, personal selling, sales promotions, branding and packaging, direct email and loss leaders. Promotion is important of communication between the product and the customer in order to increase the sales. In conclusion, a marketing mix involves four Ps. In another word, the four Ps entire are related to each other in reaching target market. PRODUCT OSIM is a company that sells healthy lifestyle product. There are various type of health product that they sells such as massage chair, foot massagers, head massagers, back massagers, eye massagers, soothing gel pads, slim belts, pedometer, blood pressure monitor, personal hygiene and water purifiers. These products are help to maintain health and can give relaxing to the people. The latest product that OSIM launched is uDivine massage chair. The uDivine was designed by Japanese Master, Sato Tsuyoshi and he is expert of Japanese Chiropractic Massage. The uDivine is the world first Human-3D massage chair and this massage chair are combined with strategically position system airbags, realistic and human contour based, delivering the most humanized, pleasurable and effective full body massage. uDivine have multi-sensory pleasures from head to toe. The design of this massage chair are intelligent design with plenty to admire and it give more living space, seamless navigation, stereo sound build-in speakers, supreme comfort and family-friendly safety function. OSIM Company makes a consideration to the number of stage in development of new product. The first stage is the generation of ideas. The company thinks future whether the product that they create meet the objective of the business or not. Furthermore, they also make a question will the product contribute to the continued growth of their business and does the business have the spare capacity to produce the product. Secondly, is testing the new concept. OSIM want to know is there a sufficient market for the new product. This stage of the product development  process will involve carrying out extensive primary market research to test consumers reaction to the suggested product. Next, analyzing the cost or revenues. Based on cost of production, they will set the reasonable price of product to be selling. OSIM also caring of what will be the profitability of the new product and how many units of the product they want to produce. Furthermore, they make a considered of developing a prototype. The design, materials, quality and safety of the product will become paramount. A prototype of the product will be developed using the detail that the market research indicated that consumer wanted. It is essential to ensure that this stage of the development process is detailed ad extensive, since to make alterations and modification at a later date will be extremely expensive and time-consuming. Lastly, the goal of the company for their product is to make the customer easy to recognize its brand and provide customer satisfaction. If the product does not fit the customer needs or meet the standard, the company accepts the criticism and modifies their products until it is fulfilling the needs of their customer. PRICE OSIM (is one of the high-end brands that sells health-care product in the market. It stands by its own name, image, quality and safety. The good in pricing strategy of the company will affect the quantity of sell and the profit-margin received per unit. In order to achieve at selling price for its product, there are some method that can be use which is cost-plus pricing, mark-up pricing, predatory pricing, skimming pricing, penetration pricing, prestige pricing, demand-oriented pricing and competition-oriented pricing. The first procedure for setting price is to determine the objectives of pricing. Earning a profit is the main objective. OSIM Company has three strategies in setting the price of their product. OSIM used cost-plus pricing, where the total cost of producing each unit of product is calculated. After that, the percentage profit is added to this unit cost to arrive at the selling price. Next is skimming pricing, all of their products are innovative and high technology product. So the strategies for these products usually set at the high price because it required high cost to produce the product and it design to create an up-market. Nonetheless, another pricing strategy of OSIM Company is competition-oriented pricing. Competition-oriented pricing is the strategies to set a price for a product with comparison with the competitor. Some product of OSIM were pricing based on the price charge by the competitors. In conclusion, setting a price is not an easy job, it need certain method to set the product price. For the beginning, a listing price, varieties of discount and allowance should include when setting a price. PLACE MAP 1: MAP 2: OSIM has chosen the right place for selling their products. In Map 1 shown one of the places which OSIM outlet located, that is in Bintang Mega Mall, Miri, Sarawak. Our group got to visit this outlet to conduct interview about OSIM for this team project. Normally in business, without a good place to promote the company product will make harder to get successful in target market even the product have a reasonable price. In other words, to reach the target market, positioning is one of the important steps for placing. The location of the product should be easier for customer to purchases the product. If the customer hard to get the product, they might give advantage to other companies which they can get it easily. However, every customer has different needs with aspect of time and place. In order to attract more customers, the location of the product should fulfill the customers requirement. The company also can offer a delivery service in order to make

Postmodern Aerobics :: Exploratory Essays Research Papers

Postmodern Aerobics These days, I'm living life flat-out, literally and figuratively. I say literally since I'm lying face up in a back float right now, and figuratively since I'm in the final stretch of my coursework for a degree in literature. I come to the pool, though, even with exam deadlines looming over my head, or perhaps be-cause of them, since I need to feel all the gravity fall away, experience even for just a moment the feeling of weightlessness. From my vantage point in the pool, I can see the aerobics class hard at work in the plate-glass exercise room on the balcony above. The other side of that room is lined with mirrors, and many of the members watch themselves step, extend, and jiggle. I can hear the bass line of the retro disco music pounding down through the foundation, overpowering the strain of classical music wavering from the radio on the pool deck. I lay my head back in the water and think about how unhappy they look, their faces wrought in sweat, determination, and desperate amusement. It occurs to me that they are engaged in a kind of postmodern aerobics. No excesses enter that stripped-down room with them; they bring to it only a sharp perception of their bodies, fragmenting themselves into pecs, abs, and buns of steel. Constantly assessing themselves in terms of the minimal, they self-consciously measure the body fat on their upper arms and thighs with a small device that pinches their flesh between two levers. Even more painful to watch is the process that follows as they evaluate the units with stern faces, consulting each other in an almost robotic fashion. It seems they'll let nothing get in the way of sculpting the exterior, perfecting the outer package. "The stomach needs work," I will hear one of them say later in the locker room; she will not say "my stomach" or "my torso." Each one proceeds to talk about an element of her body as if it were something she has managed to separate from herself. And I've never once heard them mention the soul. While members of the "Masters" competitive team may possess some or all of these qualities, "Sunset" swimmers do not think this way. We come to the pool in search of our souls, that part of ourselves that loves to be submerged and buoyed and enveloped by water.

Distractions In Life :: essays research papers

Distractions In Life " I left the woods for as good a reason as I went there. Perhaps, it seemed to me that I had several more lives to live, and could not spare any time for that one." -Henry David Thoreau Many times I would find myself in a state of mass confusion. It was as if I had no perception of where I would go with my life. I was trapped in a realm of things which were unfamiliar to me. When I tried to experience these new adventures I ended up back where I started in a slow state of death and decay. New ideas and thoughts seemed impossible for me to grasp. It seemed that anything that was new to me was too much of a hassle. How could I move on in a positive manner in this state. All that I wanted to do was the same old thing over and over like a broken record repeating itself over and over until it wore itself out. I finally, wore myself out. I started to feel as if I was the worn out record player and that I would be dropped into the trash when I stopped working the way I was supposed to. After a short while I found some inspiration from an unknown point. I had realized I would not succeed in this battle called life without serious work. The only one who could help me was me. I knew that I wasn't meant to do the exact same thing for the rest of my life. I had to escape this bottomless pit and move on to the next adventure. "I had several more lives to live and could not spare any time for that one." I moved on to another life. My "new" life was very hard to get used to, but was well worth the trouble. I began trying new things and actually enjoyed it. I realize now that I only have a short time in my life and I have to make a

Camus Philosophy As Revealed I :: essays research papers

In L’Etranger, Camus uses Mersaults’ experiences such as his mothers’ death, killing the Arab, the trial, and his interactions with other characters throughout the novel to convey his philosophy, which satisfies all principals of existentialism. To convey his existentialist philosophy, Camus uses the death of Mersaults’ mother in the beginning of the novel. On the first page, Mersault is more concerned about the exact time of his mothers’ death, and not the fact that he recently lost a loved one. This shows that Mersault feels that there is no reason to mourn for his mothers’ death, and also conveys the existentialist idea that reason is powerless to deal with the depths of human life. The fact that Mersault shows no compassion ultimately conveys Camus’ philosophy of existentialism. Also, at Mersaults’ mothers funeral Mersault does not cry or behave the way that society expects him to act. This is because Mersault is an existentialist, and does not act in the ‘appropriate’ manner in which society expects, which makes him estranged from the people around him. In the events leading up to the point when Mersault kills the Arab, the heat, sun, and light begin to affect him more and more, at which point his sensual feelings overwhelm him and cause him to pull the trigger and kill the Arab. This part of the novel shows how Mersault is estranged from nature, in the way that for the first time in the novel the sun and his sensual pleasures begin to act against him, and cause him to lose control. During the trial, Camus begins to ridicule the legal system, and make apparent the fact that Mersault is truly an outsider. Camus does this by making Mersault feel as though he is ‘out of place’ at his trial. He also does this by showing that Mersaults’ case is rushed, due to the fact that there is a more exciting parricide case next. This reveals Camus’ philosophy by Estranging Mersault from society, and legal system. During the time in which Mersault is imprisoned, he begins to feel that he is unable to accept death and wants to ‘escape the inevitable’.(p.104) This is how Camus uses Mersault to explain another principle of existentialism, which is that an existentialist begins to feel fear, anxiety and angst. The reason that Mersault feels this is that he is denied everything in prison and has nothing to deal with but himself, which makes him able to consider what is going to happen to him. Camus Philosophy As Revealed I :: essays research papers In L’Etranger, Camus uses Mersaults’ experiences such as his mothers’ death, killing the Arab, the trial, and his interactions with other characters throughout the novel to convey his philosophy, which satisfies all principals of existentialism. To convey his existentialist philosophy, Camus uses the death of Mersaults’ mother in the beginning of the novel. On the first page, Mersault is more concerned about the exact time of his mothers’ death, and not the fact that he recently lost a loved one. This shows that Mersault feels that there is no reason to mourn for his mothers’ death, and also conveys the existentialist idea that reason is powerless to deal with the depths of human life. The fact that Mersault shows no compassion ultimately conveys Camus’ philosophy of existentialism. Also, at Mersaults’ mothers funeral Mersault does not cry or behave the way that society expects him to act. This is because Mersault is an existentialist, and does not act in the ‘appropriate’ manner in which society expects, which makes him estranged from the people around him. In the events leading up to the point when Mersault kills the Arab, the heat, sun, and light begin to affect him more and more, at which point his sensual feelings overwhelm him and cause him to pull the trigger and kill the Arab. This part of the novel shows how Mersault is estranged from nature, in the way that for the first time in the novel the sun and his sensual pleasures begin to act against him, and cause him to lose control. During the trial, Camus begins to ridicule the legal system, and make apparent the fact that Mersault is truly an outsider. Camus does this by making Mersault feel as though he is ‘out of place’ at his trial. He also does this by showing that Mersaults’ case is rushed, due to the fact that there is a more exciting parricide case next. This reveals Camus’ philosophy by Estranging Mersault from society, and legal system. During the time in which Mersault is imprisoned, he begins to feel that he is unable to accept death and wants to ‘escape the inevitable’.(p.104) This is how Camus uses Mersault to explain another principle of existentialism, which is that an existentialist begins to feel fear, anxiety and angst. The reason that Mersault feels this is that he is denied everything in prison and has nothing to deal with but himself, which makes him able to consider what is going to happen to him.